West Elm (conceptual project)

The new mark for West Elm — warm and inviting. The earthy colours were chosen to reflect the warm memories that the furniture creates for people when they decorate their homes with West Elm products. The leaf showcases the different areas of a house and how we move from one room to another creating a weave of memories and stories. It's all about the sentiments and feelings associated with the products rather than a generic name.

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