![](https://cdn.myportfolio.com/6967aabfc94196a402a97b136413a432/e8829a9faec29cee35f6da02_rw_1920.jpg?h=108627126781367411c0afa680dd8d7a)
![](https://cdn.myportfolio.com/6967aabfc94196a402a97b136413a432/3a6368cc37d3ac104f3cbdf2_rw_1920.jpg?h=d684839c8949aaaa09c15687afbe2a86)
This is the campaign to create a shift in the behavior and attitude of Indians towards garbage. It uses the language of design and visual communication as a persuasive tool, inspired from the very makeup of Indian culture, the Indian society and the cultural interpretation of the cosmic world.