DUMPitRIGHT

This is a campaign to create a shift in the behavior and attitude of Indians towards garbage. It uses the language of design and visual communication as a persuasive tool, inspired from the very makeup of Indian culture, the Indian society and the cultural interpretation of the cosmic world. A positive message combined with effective visual communication, this campaign creates a strong ripple effect of conscious responsibility and behavior in every Indian citizen that is much needed.

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